Raised in a multigenerational dairy family, Julie Veldhuis brings more than 20 years of dairy industry experience and a lifelong connection to agriculture. She understands firsthand the challenges, opportunities, and decisions dairy producers face every day.

Throughout her career, Julie has worked alongside dairy producers and industry partners, building relationships and championing practical solutions that drive meaningful results.

Today, as Regional Director of Western Customer Success at smaXtec, she leads a team focused on helping producers leverage continuous animal health and performance data to improve herd management and operational outcomes.

Julie believes that knowing your numbers is only the beginning. The real value comes from understanding the story behind the data and turning those insights into better decisions.